Get Two Decades of Newsletter Expertise—In Two Pages
Open rates fluctuate. Clicks don't mean what they used to. Dashboards multiply. Advice conflicts.
You can do better.
Access the world's most comprehensive newsletter metrics cheat sheet that shows you what to measure, what to ignore, and when to act.
Free. Includes bonus material. Unsubscribe whenever.
What this cheat sheet helps you do
- Identify vanity metrics vs. signals that actually predict newsletter health
- Understand which metrics are leading vs. lagging and why that matters
- Spot problems early, before they show up in revenue or churn
- Less internal debates, more confident decisions
Use it in under 10 minutes. Keep it next to your desk for years.
Metrics for everyone
Writers and creators use it to prioritize improvements that result in audience growth and engagement.
Publishers use it to develop their editorial calendar and discern what truly resonates with their readers.
Marketers use it to align with teams and leadership on goals, empowering their brand's offerings.
Whether you love pouring over spreadsheets or writing prose, you'll appreciate the ease and clarity.
A simple diagnostic you can trust
This cheat sheet exists to remove uncertainty by reducing your dashboard to a small set of signals you can rely on.
You'll know if your newsletter is healthy, fragile, or quietly breaking down—and which lever to pull first.
With it, you can:
- Diagnose newsletter health in minutes, not hours
- Know exactly which problem to fix next
- Stop reacting to noise and start making deliberate moves
Format: 2 pages. Clear thresholds. Designed to be read once and referenced often.
Get the Newsletter Metrics Cheat Sheet
Free and easy to use.