What matters most in running a newsletter?
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You shouldn't have to pick just one
The best newsletters are designed to deliver all four outcomes on purpose, not by accident.
The Newsletter Method Guide + Toolkit
Get a complete operating system for your newsletter: one guide and a comprehensive set of tools that offers you clear guidance to build a world-class publication.
We've packaged the best insights from industry leaders into a clear and methodical guide. Yes, we call it "The Newsletter Method" because if you follow it exactly you can win on all counts. Not only that, our method is the pathway that leads to a wide array of opportunities.
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Save $100 — Limited presale pricing
The Newsletter Method draws insights from 50+ profitable newsletters across industries:
- Operator-run newsletters that drive real pipeline and revenue
- B2B and SaaS newsletters with tight positioning and clear roles
- Solo creators who turned "sending emails" into a durable asset
Get the best marketing and operational guidance so you can focus on your craft.
Let's say your writing is great
You're already showing up. You send messages, some people read, some reply.
But under the surface, a few things feel off:
- When someone asks "Is this working?", you improvise.
- You're tracking numbers, but they don't clearly tell you what to do next.
- Monetization feels like a risk: move too fast and you break trust, move too slow and you leave money on the table.
- Internally, no one can say in one sentence what the newsletter is really for.
Most newsletters don't fail because the ideas are bad.
They fail because there's no clear plan for what happens next.
The real cost of winging it
When you don't have a system:
Expectations drift. Leadership, collaborators, and you all quietly expect different things from the newsletter.
Metrics get weaponized. Numbers become a debate instead of a shared diagnostic.
Money feels dangerous. Every monetization idea feels like a gamble instead of a logical next step.
Your time gets chewed up. You're rebuilding the plan every few weeks instead of running a playbook.
These don't just slow growth. They quietly erode your confidence.
You'll find yourself constantly asking – "is this is working?"
What would change if the system was clear?
Imagine – 60 days from now:
- You can describe what the newsletter is, who it's for, and what it's meant to do (and everyone else can repeat it).
- You track 4 to 6 numbers that actually inform decisions, not dashboards full of noise.
- You know exactly which lever to pull first when something dips.
- You have a realistic plan for monetization that doesn't feel like betrayal.
- The "ops" side of the newsletter runs on simple rhythms, so writing gets your best energy.
You don't need to become "a metrics person."
With an operating model, the hard thinking becomes easier,
and challenging parts become joyful.
The Newsletter Method is for you if:
- You send something on a rhythm (even if it's inconsistent)
- You take your newsletter seriously (whether it's the whole business or part of one)
- You're making decisions about positioning, metrics, or monetization and keep second-guessing yourself
- You'd rather have a system than continue improvising
It's not for people who want a "quick win" or who see newsletters as a side project they'll abandon if things get hard.
What you get
The Newsletter Method is a two-part system: the Guide and the Toolkit. You don't use one without the other.
The Guide
150–200 pages covering Positioning, Measurement, and Monetization
The Toolkit
26 tools across 100+ pages designed to implement the frameworks
Three systems, one method
Each system is designed to answer a specific question:
Positioning: What is this for?
Most newsletters drift because no one can clearly explain what they're for. Positioning locks down who you serve, what you deliver, and why it matters more than the alternatives.
What's inside
Reader Insight Canvas: Map exactly who you're writing for and what they're actually trying to do.
Format Selector: Pick the format that matches your strengths and goals, not what worked for someone else.
Newsletter Strategy Stack: Align your entire operation so positioning isn't just words on a page.
Value Proposition Builder: Craft a statement that holds up when someone asks, "Why should I care?"
Measurement: Is this working?
You're drowning in metrics that don't tell you what to do next. Measurement gives you 4 to 6 numbers that actually matter and a framework for acting on them.
What's inside
Metrics Hierarchy: Separate signal from noise and know which numbers to watch.
Performance Diagnostic: Spot where things break before they show up in revenue or churn.
Benchmarking Guide: Know what "good" looks like for your type of newsletter.
Dashboards That Don't Lie: Build reporting that informs decisions instead of starting arguments.
Monetization: How does this make money?
Monetization shouldn't feel like a betrayal. This system gives you a decision framework that protects trust while building sustainable revenue.
What's inside
Revenue Model Selector: Choose the right model based on your audience, format, and goals.
Trust Preservation Framework: Monetize without breaking what makes the newsletter valuable.
Pricing Strategy Canvas: Set prices that reflect value and don't leave money on the table.
Launch Sequencing Tool: Know exactly when and how to introduce monetization.
Plus bonuses
- Case Study Pack: Real examples showing how 10 newsletters applied the Method
- Filled-In Examples: See exactly what completed tools look like
Haven't taken the quiz yet?
Take it now to unlock launch pricing.
One decision, one system
Limited-time launch pricing ends February 28, 2026
You get:
- Full Newsletter Method Guide (150–200 pages)
- Complete Toolkit (100+ pages with 26 tools)
- Case Study Pack (Bonus)
- Filled-In Examples (Bonus)
One complete operating system, one decision.
If you'd rather wait, the Method will still be here at $249. If you're ready to stop improvising and start running your newsletter on a real system, this is your window to do it at a better price.